Ground-Floor to $9M Pipeline

Approach

We designed and executed account-based marketing campaigns targeting the highest-value accounts in the company's ideal customer profile. We built the CRM integration from scratch — lead scoring, opportunity staging, pipeline reporting, and automated handoff workflows between marketing and sales. We recruited, trained, and led a team of five business development representatives, building the playbooks, call scripts, objection handling frameworks, and performance metrics that turned a zero-pipeline operation into a predictable revenue engine. We implemented deal velocity analytics that identified and eliminated the bottlenecks extending sales cycles.