Defense Marketing Intelligence.
Strategy, analysis, and actionable guides for defense manufacturers who want to win more contracts through digital presence. Written by people who have actually worked inside the defense industrial base.
We are building something worth reading.
The defense marketing space is full of generic advice repackaged from consumer marketing playbooks. Our insights will be different — written from firsthand experience inside the industrial base, backed by data, and immediately actionable.
What we are working on.
These articles are currently in development. Each one is a deep-dive, not a listicle.
The Defense Contractor Website Playbook
A comprehensive guide to building a web presence that wins contracts. From architecture decisions to content strategy, everything a defense manufacturer needs to know about their digital infrastructure.
CMMC 2.0 and Your Website: What Contractors Need to Know
The Cybersecurity Maturity Model Certification is reshaping how the DoD evaluates contractors. Here is what it means for your web infrastructure, hosting decisions, and public-facing content.
SAM.gov Profile Optimization: The Complete Guide
Your SAM.gov profile is often the first thing a contracting officer sees. Most profiles are incomplete, poorly structured, and missing critical capability information. This guide fixes that.
Why Contracting Officers Judge You By Your Website
A GS-13 Contracting Officer evaluates dozens of potential vendors for every solicitation. Your website is your first impression — and in many cases, your last. Here is what they are actually looking for.
ITAR-Compliant Website Content: What You Can and Cannot Say
The line between marketing your capabilities and violating export controls is not as clear as most manufacturers think. A practical framework for creating compelling content within ITAR boundaries.
Do not miss the first issue.
We will notify you when our first articles go live. No spam. No weekly newsletters full of filler. Just substantive defense marketing intelligence when it is ready.