5x Revenue Expansion
How we achieved #1 rankings for 20 keywords, implemented a BPMO, and expanded a regional mediation practice into a national operation with 5x revenue growth.
Challenge
A regional mediation practice needed to scale nationally. The firm had no meaningful SEO presence — they were invisible for every search term that mattered in their market. There was no content strategy, no growth infrastructure, and no data-driven decision-making framework. Revenue had plateaued at a level that could not support the expansion the firm's leadership envisioned. The operational processes that worked at regional scale were creating bottlenecks that would compound at national scale.
Approach
We implemented a comprehensive SEO and content strategy targeting the twenty highest-value keywords in the firm's practice areas. We built a Business Process Management Office (BPMO) that documented, optimized, and standardized every client-facing workflow — from intake through resolution. We integrated FP&A capabilities that aligned financial planning with growth projections, giving leadership a clear view of the unit economics required for national expansion. We built the content production engine, the analytics infrastructure, and the process management systems that turned a regional practice into a national operation.